Rise of the domestic automobile market intermediate car is brand first Jian

   
Higher car market in the domestic automobile market and exciting, this year, almost all brands are higher models imported the first time in its new home market. Beginning in April, Dongfeng yueda KIA launches K5, Beijing Hyundai Sonata a strong debut, and then later Dongfeng Peugeot 508 stunning debut, followed by new xinpasate svw, Faw Volkswagen magotan B7L hold hands [sleeves] play, was a multifaceted one.

The other side, Teana, accord, Camry, led by Japanese senior cars still defending its status as the leader, through all means to stabilize sales forms. And now there are two new forces are trying to cut into the original intermediate car market, one that is similar to the Audi A4L, entry-level vehicle, independent brand is new to the battlefield of the party. Why big brands are now flocking to intermediate car market, is the pursuit of profit, also is to meet the market?

Intermediate car is brand's rise first Jian

As said earlier, the brand is rising, a simple measure is one of the advanced vehicle position in the market.

Industry argue that Chinese automobile market sales from 2008 9.38 million units, soared up to 2010 18 million vehicles, share is below and 1.6L the largest vehicle credit. But it was this spurt the development of smaller cars, resulting in a growing number of brands in the low-end market just by means of a price war could expand its market share, are either not able to explain the brand strength of the enhancement.

The typical case is the latest of which is in dire straits BYD, BYD F3, F0 sales has set new highs, but the brand stays passé. Instead of a case in point is the relationship between GAC and Toyota Camry, guangqi Toyota Camry only one during the 2006 to 2008 models, with annual sales but 100,000 vehicles up and down, but its influence in the market is a lot of independent brands cannot be lumped together, the reason is because the Camry leads the intermediate car market.

Relied on senior cars do brands rise a great case are the recent two year Dongfeng Nissan's performance. Long before the 2008, Dongfeng Nissan say there is little in the intermediate car market, although its intermediate car sold well, but the heat but not hot in the market. Turning point is the listing of 2008 new Teana, thanks to new products and Dongfeng Nissan Teana's strong promotional strategies, sound sales in the short term into intermediate and three winners. And by this year, the Teana was once higher vehicle sales in washed up on the list of champions, Dongfeng Nissan sales are firmly held the Japanese automakers head first, and in consumer brand in the survey, Dongfeng Nissan brands popularity also jumped to the forefront. This shows that Dongfeng Nissan Teana's success on promotion of the brand has played a crucial role.

According to the industry's analysis, intermediate car sales stable in monthly sales of more than 5,000 vehicles, they represent the brand in the market's competitiveness in a mainstream band, or the competitiveness of the brand in the market will be weakened.Car MP3 For FM92 2G
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