2013 mobile medical field or a large outbreak

A few years ago, when the Pacific car dvr investment management company creating a new concept--"new normal (New Normal)", the term was once questioned by market and policy makers. The past few years, described in the new normal "began to pull flat slip of a normal distribution curve flattened tail thicker, increase the risk" of a warning is becoming a reality.

In particular in 2012, veteran Internet company's traditional advantage of project revenue growth curve smoothly, faces to find new growth points, attack always appeared between. The other hand, as smart phones quickly spread, the Internet is accelerating the shift to mobile Internet, accompanied by the growth of mobile Internet applications duringvehicle dvr the past two decades of rapid growth, micro-letter users exceeded 300 million, 陌 陌, sang it quickly becomes famous, countless entrepreneurs have poured into this tide of mobile Internet start-ups.

Mobile Internet has been irresistible for all company, kingsoft has stressed this year transition to the mobile Internet, kingsoft games even renounce the research and development of new end tour, new projects are all in transition games and in-game. Kingsoft CEO Hong-Jiang Zhang (microblogging) accept Tencent technology, said in an interview, the entire Internet market decline in the scale of the increase is not as imagined, from YY listing published performance, its growth as a whole is very good, including micro-letters, singing, 陌 陌 is the last representative of the forces nouvelles.

Hongjiang Zhang points out that technology transfers so fast, PC Internet is speeding up the move to mobile Internet. Continued digestion and application of existing technologies as well as new scenes. We should continue to consider new applications, taking into account the new business model. Because the essence of the Internet, rather than stability. Development of future mobile Internet must be a combination of mobile and cloud. In addition, as China is entering into old age society, mobile medical field also have bright prospects. "More and more middle-aged people pay more attention to their own health, lifestyles, pursue, gradually to come towards a healthy life. But modernization also enables parents with children are usually separated in different places, so I think the next move will be a great breakthrough in the field of health. ”

Hong-Jiang Zhang this view with "spring rain Palm doctor" like Zhang Rui, the founder. Zhang Rui also after separation from NetEase founder "rain Palm doctor". Zhang Rui said that health is everybody's basic needs and medical environment in the country is very poor, big cities like Beijing, people go to hospital to see a tough, white collar is elapsed time en route care doctor costs. In addition, the great space of the domestic pharmaceutical market integration, but also in domestic health mobile phone applications are also emerging.

Sharp rise in mobile medical is a global background,vehicle dvr Japan, Hong Kong, Singapore, the future is aging, like China and India that emerging markets, growing health care needs. Older age groups is an important target consumer health resources. The Ministry of health has calculated that, over the age of 60 is the prevalence of chronic diseases in the elderly population prevalence rate of 3 times. The report two thousand ten-two thousand elevenths noted that China's financial policy after 2011 in the 30 years of development trend of Chinese population aging will accelerate that by 2030 China's proportion of people over the age of 65 will exceed Japan as the world's countries with the highest degree of ageing of the population by 2050, stages of ageing of the society into the depths.

Currently, mobile medical and health services are considered to be emerging technologies, cross-industry, cross-sector, large capital investments are focused on the industry, has a good prospect of market development and market opportunities. Is different from other areas, health care is not difficult program development in the field of technology and content, how to integrate professional knowledge of medical content and good show is difficult on the Terminal, which require long-term commitment to health care information industry to accumulation.

In other countries, similar to the "prescription" App is not uncommon, such as Epocrates main function is to provide hundreds of thousands of prescription and non-prescription drug information. Epocrates company founders build new health care technology company Doximity, the company launched a medical liaison network platform, through the iPhone, Android devices, or computer professional medical staff to collaborate in the treatment of patients or finding the right expert.

In the country in addition to "spring rain Palm doctor", the influx of a large number of entrepreneurs in the market. Hong-Jiang Zhang believes that mobile health will be good for growth in the area, may next year is not enough, but 2-3 certainly has a lot of applications.

Hong-Jiang Zhang believes that another point for development is based on the location of mobile Internet services. Previously in a busy street, location good favor more vulnerable, but is now based on the development of mobile Internet and social networking sites, so that people can easily find the hotel Hotel. This will also impact on traditional industries, these traditional industries are not competitors for mobile applications, or traditional industry never believed that mobile applications are its competitors, but this change is taking place.

Of course, the current mobile Internet is still facing problems, the most important thing is not to find the right business model, industry busy busy, but the real profits little. In this regard, Hong-Jiang Zhang believed that, in 1999, 2000 you are also such a mentality, 2001 bubble, people feel cheated people out of the Internet, but as China Sina, Baidu, Tencent and Taobao have birth and growth of the industry giants, who soon we found the Internet did not cheat, but some companies do not have to assess the situation. Today is the State of mobile Internet, mobile Internet will mature faster than the PC Internet.

"I think the development of mobile Internet has exceeded my expectations. Our Internet development in 15 years to mature, do you think the mobile Web have emerged such as micro-applications of more than 300 million users, about having a year like that team of more than 20 people, was able do tens of millions of people at the moment. So I think that mobile Internet will get really good applications is growing faster than before, of course, competition will be more fierce than ever, do not think that the venture's chances of success are higher than before. ”

Today, micro-faith, sing, stranger a stranger has become the mobile Internet business models and new applications are launched, Jinshan also in the rapid transition to a mobile Internet, mobile drug overlord, WPS mobile apps, mobile phone applications such as Ciba, however, hongjiang Zhang not to predict the future. "Recently heard a sad perspective, said that the mobile Internet is the generation of indigenous peoples, 60hou, 70hou are migrants. Immigration is very difficult to predict events. But I would say that the micro application platform was a lot of good to the letter. ”

Hong-Jiang Zhang is not alone a man lamenting their mobile Internet era is "migration", today's generation is indigenous in the era of mobile Internet has been in wide circulation. As a new group, generation from small to tall buildings in the community, mostly only children, relative lack of communication line with peers, the network became their way of life.

Compared 60hou, 70hou, and generation y, $literal more is to use the mobile Internet to contact networks, rather than PC port. After a eighty-seventieths car dvrand generation has very different consumption characteristics, on the mobile Internet, generation in addition to meeting the communication needs of basic, read eBooks, play games, listen to the song as its main features. Many generation from primary school started with QQ, for game inside the conspicuous nature of the application and fee have formed such as VIP, game Q-coin payment habits.

According to a report, generation of the country number about 140 million, 11.7% of the total population. 2011 University more than 29 million children in China are mostly generation, consumption of at least 300 billion dollars per year over 4 years. No wonder Neil Shen, Sequoia Capital partner predicted that when generation users become real mainstream users, mobile Internet ready, greeting spring belong to it.